|By February, the winter months can feel like an eternity until the first flower blooms. Don’t let the winter blues get you down—pick a new project or organization task to get you through the cold months and ready for spring. Whether big or small, dedicating yourself to a home improvement project might just be the thing to help the winter days pass on by a little faster.|
If you’ve got an idea worth spreading, I hope you’ll consider this random assortment of rules. Like all rules, some are made to be broken, but still…
- You can name your idea anything you like, but a google-friendly name is always better than one that isn’t.
- Don’t plan on appearing on a reality show as the best way to launch your idea.
- Waiting for inspiration is another way of saying that you’re stalling. You don’t wait for inspiration, you command it to appear.
- Don’t poll your friends. It’s your art, not an election.
- Never pay a non-lawyer who promises to get you a patent.
- Avoid powerful people. Great ideas aren’t anointed, they spread through a groundswell of support.
- Spamming strangers doesn’t work. Spamming friends doesn’t work so well either, but it’s certainly better than spamming strangers.
- The hard part is finishing, so enjoy the starting part.
- Powerful organizations adore the status quo, so expect no help from them if your idea challenges the very thing they adore.
- Figure out how long your idea will take to spread, and multiply by 4.
- Be prepared for the Dip.
- Seek out apostles, not partners. People who benefit from spreading your idea, not people who need to own it.
- Keep your overhead low and don’t quit your day job until your idea can absorb your time.
- Think big. Bigger than that.
- Are you a serial idea-starting person? If so, what can you change to end that cycle? The goal is to be an idea-shipping person.
- Try not to confuse confidence with delusion.
- Prefer dry, useful but dull ideas to consumer-friendly ‘I would buy that’ sort of things. A lot less competition and a lot more upside in the long run.
- Pick a budget. Pick a ship date. Honor both. Don’t ignore either. No slippage, no overruns.
- Surround yourself with encouraging voices and incisive critics. It’s okay if they’re not the same people. Ignore both camps on occasion.
- Be grateful.
- Rise up to the opportunity, and do the idea justice
I have been a life long resident of Fredericksburg. When I was a kid, all of our department stores were down town. There were no “big box” stores. All of the retailers could only be in a little box downtown.
I remember when I was 6 there was a MAJOR shopping center that was going to be opening. It was the talk of the town. As I remember it, the Safeway grocery store was the largest on the east coast (the building is now used as a gym). The center was being built on the cross roads.
There was a house located on the corner. It was old and not in the best of shape. The owner was steadfast and would not sell. The rumor was that he was offered 10 times the value. but he would not sell. The center was built around it. That was in 1970.
The shopping center is still there. There is a Hardee’s to his right. His back yard is asphalt. The shopping center is not a prime location. Several shopping centers have been built three times the size of that one.
I rode by the house the other day. My real estate mind told me that the house was worthless as a residential property. The lot was too small for any commercial development. This property missed the market.
I felt pretty good with my assessment until something caught my eye. It was on his front porch. It was an American flag waving in the breeze. Then I got it…. It was HIS house, owned by HIS family for him to do what ever HE wanted.
So did he miss the prime market or did we miss it?
I observed today some one that had a clam shell type phone. She was finished with her call, she quickly closed her phone, and it made a “slap”.
That sound…. I haven’t heard that sound in years. See, I now have a Blackberry. Before that I had a Treo for 4 years. I have not had a flip phone in a long time. But I instantly knew that sound.
When the world had flip phones we could hang up with force. We could slam that phone fast. It would make a “Slap”! When we got bad news…”Slap”. The other party just wouldn’t see it my way….”Slap”. Just mad at the world…”Slap”.
We can’t do that now. It’s just a push of the button or a tap on the screen. No way to show emotion, just a simple hang up.
By the way, she had just spoken to the love of her life (I could tell it by the way she was speaking). She gave the phone a slow and gentle close. She was glad to talk to him. Her phone still made the “slap” but this “slap” was the “The I love you and miss you “slap”.
And thats OK too.