The listing presentation is a real estate agent’s opportunity to make a first impression on their prospective client. This is the presentation that pitches them as the best person to hire. A great listing presentation converts home sellers into clients.
What do you do in a listing presentation?
25 Real Estate Listing Presentation Ideas and Tips
- Introduce Yourself. …
- Leverage the Power of Your Brand. …
- Explain Your Pricing Strategy. …
- Walk Through Your Pre-listing Steps. …
- Explain Your Marketing Strategy. …
- Talk About What Will Happen When the Listing Goes Live. …
- Give an Overview of the Contract to Close. …
- Make it Personal.
How do you create a listing presentation?
Here are the 11 steps to a successful real estate listing presentation that will help you win more sales clients:
- Begin With a Short Overview. …
- Present Local Market Data. …
- Explain the Sales Process. …
- Prepare Home to Sell. …
- Outline Your Pricing Strategy. …
- Walk Through Your Marketing Strategy. …
- Advertise on All Major Platforms.
How do you win a real estate listing presentation?
Come prepared.
- Ask questions. Sellers want to feel heard by you. …
- Let them ask questions. …
- Bring the value from the get-go. …
- Be informative, not aggressive. …
- Illustrate your qualifications. …
- Prepare for objections. …
- Give them a process overview. …
- Give them an overview of your business.
How do you crush a listing presentation?
Real estate agents who focus on seller leads understand the work it takes to not only secure the listing appointment but to win the listing.
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Create a focused appointment agenda
- Arrive on time.
- Tour the home.
- Present slide deck.
- Discuss next steps.
- Sign listing agreement.
What is a listing presentation kit?
Delivering a Pre-Listing Kit (also known as a PLK) in person, via email or post is a lot like providing a CV before a job interview. Pre-Listing Kits provide potential sellers with all the information they need to know about dealing with you and your real estate agency.
How do you nail a listing appointment?
6 tips to nail your next listing appointment
- A list of marketing tools you will use to promote the property. …
- A referral services list. …
- A seller’s homework sheet. …
- A communication agreement. …
- Testimonials. …
- Leverage the power of your strategic alliances.
What to include in a listing packet?
10 Elements your pre-listing package should have
- About us.
- Local market statistics.
- Examples of past experience.
- Step-by-step guide.
- Professional portrait.
- Your personal marketing strategy.
- Q&A.
- Visuals and infographics.
What can hold up settlement?
Why might settlement be delayed?
- Bank mix-ups and processing delays. Issues with a bank could cause either the buyer or the seller to delay settlement. …
- Final inspection issues. …
- Difficulty selling another property. …
- Late or incorrect documentation. …
- Valuations. …
- Seller delays. …
- Other issues.
How do you present a house to a client?
6 Step Guide for Giving the Ultimate Real Estate Listing Presentation
- The Goal of the Presentation.
- Plan to succeed.
- Ask the right questions and listen carefully to the answers.
- Position yourself as the local expert.
- Highlight your marketing plan for the client’s home.
- Showcase why you’re the right agent for the job.
How do you land a listing appointment?
Listing Appointment Checklist – 13 Steps To Win Every Listing
- Get As Many Details Over The Phone.
- Complete a Comparative Market Analysis.
- 3. ‘ …
- Ask 3 Other Agents to Give You A Valuation.
- Speak To 3 Other Agents That Recently Sold a Home in The Neighborhood.
- Drop Off Pre-Listing Package.