What is a listing presentation in real estate?

The listing presentation is a real estate agent’s opportunity to make a first impression on their prospective client. This is the presentation that pitches them as the best person to hire. A great listing presentation converts home sellers into clients.

What do you do in a listing presentation?

25 Real Estate Listing Presentation Ideas and Tips

  1. Introduce Yourself. …
  2. Leverage the Power of Your Brand. …
  3. Explain Your Pricing Strategy. …
  4. Walk Through Your Pre-listing Steps. …
  5. Explain Your Marketing Strategy. …
  6. Talk About What Will Happen When the Listing Goes Live. …
  7. Give an Overview of the Contract to Close. …
  8. Make it Personal.

How do you create a listing presentation?

Here are the 11 steps to a successful real estate listing presentation that will help you win more sales clients:

  1. Begin With a Short Overview. …
  2. Present Local Market Data. …
  3. Explain the Sales Process. …
  4. Prepare Home to Sell. …
  5. Outline Your Pricing Strategy. …
  6. Walk Through Your Marketing Strategy. …
  7. Advertise on All Major Platforms.

How do you win a real estate listing presentation?

Come prepared.

  1. Ask questions. Sellers want to feel heard by you. …
  2. Let them ask questions. …
  3. Bring the value from the get-go. …
  4. Be informative, not aggressive. …
  5. Illustrate your qualifications. …
  6. Prepare for objections. …
  7. Give them a process overview. …
  8. Give them an overview of your business.
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How do you crush a listing presentation?

Real estate agents who focus on seller leads understand the work it takes to not only secure the listing appointment but to win the listing.

Create a focused appointment agenda

  1. Arrive on time.
  2. Tour the home.
  3. Present slide deck.
  4. Discuss next steps.
  5. Sign listing agreement.

What is a listing presentation kit?

Delivering a Pre-Listing Kit (also known as a PLK) in person, via email or post is a lot like providing a CV before a job interview. Pre-Listing Kits provide potential sellers with all the information they need to know about dealing with you and your real estate agency.

How do you nail a listing appointment?

6 tips to nail your next listing appointment

  1. A list of marketing tools you will use to promote the property. …
  2. A referral services list. …
  3. A seller’s homework sheet. …
  4. A communication agreement. …
  5. Testimonials. …
  6. Leverage the power of your strategic alliances.

What to include in a listing packet?

10 Elements your pre-listing package should have

  1. About us.
  2. Local market statistics.
  3. Examples of past experience.
  4. Step-by-step guide.
  5. Professional portrait.
  6. Your personal marketing strategy.
  7. Q&A.
  8. Visuals and infographics.

What can hold up settlement?

Why might settlement be delayed?

  • Bank mix-ups and processing delays. Issues with a bank could cause either the buyer or the seller to delay settlement. …
  • Final inspection issues. …
  • Difficulty selling another property. …
  • Late or incorrect documentation. …
  • Valuations. …
  • Seller delays. …
  • Other issues.

How do you present a house to a client?

6 Step Guide for Giving the Ultimate Real Estate Listing Presentation

  1. The Goal of the Presentation.
  2. Plan to succeed.
  3. Ask the right questions and listen carefully to the answers.
  4. Position yourself as the local expert.
  5. Highlight your marketing plan for the client’s home.
  6. Showcase why you’re the right agent for the job.
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How do you land a listing appointment?

Listing Appointment Checklist – 13 Steps To Win Every Listing

  1. Get As Many Details Over The Phone.
  2. Complete a Comparative Market Analysis.
  3. 3. ‘ …
  4. Ask 3 Other Agents to Give You A Valuation.
  5. Speak To 3 Other Agents That Recently Sold a Home in The Neighborhood.
  6. Drop Off Pre-Listing Package.